Product Hurricane Maps to take into account tech debt when roadmapping

Tags: agile, continuous delivery, patterns, product development, technical debt,

Recently we got asked: “How do we (as a development team or larger group) ‘sell’ technical debt to stakeholders?”


A team has a shared understanding of the importance of keeping quality (in the broadest sense) high, and technical debt low. The team also has a shared understanding of how much it would cost to bring components they use up to scratch. Several of the components need extensive (re)work when used. The team has difficulty communicating cost/benefits of improved quality to stakeholders when discussing timelines for product roadmaps.


Produce a Product Hurricane Map, setting out features on the product roadmap against the components needed for each feature, and the effort needed to improve these components.

The team and stakeholders negotiate on which features are (not) in scope and when. Stakeholders do not get the option to negotiate the extent to which technical debt is addressed.

Resulting context

Addressing technical debt results in a reduced number of defects and code that is easier to work with, which leads to smoother flow for subsequent features, and eventually faster delivery, with fewer issues when a feature is delivered to users.

Stakeholders can make informed cost/value decisions.


We learnt about Product Hurricane Maps from a presentation by Steve Freeman. A Product Hurricane Map can look like this (with Steve on the left of it):

Steve Freeman presenting a product hurricane map in 2018, the map is a table, which is reproduced in text further down in this post.

Components are listed horizontally, with the number of days needed to remove technical debt listed below each component. Roadmap items (which could be stories, epics, features) are listed vertically. The table shows which roadmap items affect which components. The color of each roadmap item indicates the amount of work.

Steve uses check marks for each of the components - you could also copy the number of days for each component in the cells, and add up the numbers at the end. This does not take order in the roadmap into account however - that complicates things, maybe hence the check marks - that just indicates 'needs this component'.

Steve uses days with a rough granularity (20 and 40 rather than 40 and 41). We are always careful to not use days, because this may turn into a commitment instead of an estimate. But it may make it easier to coordinate with other groups' roadmaps.

Let's put the example map in our own table, so we can have a play with it:

Stories (Backlog)/ Component Aldgate Bank Chesham Debden Farringdon
Technical debt (days to remove) 20 500 2 100 10
Fast input for frequent users
Reconciliation for sales staff
Easy input for infrequent users
Scale to 100x customers
Chinese version
Separate hosting for USA

The only feature we can get without additional work is "Separate hosting for USA". Everything else involves work. Luckily nobody needs the "Bank" component that would take 500 days to bring up to standard. "Bank" will be left alone, unless it needs e.g. security updates. Leaving components 'alone', and deciding when to perform upgrades of its dependencies is a topic in its own right.

If we replace the check marks by numbers, we can see the totals for each item in the backlog:

Stories (Backlog)/ Component Aldgate Bank Chesham Debden Farringdon Total
Technical debt (days to remove) 20 500 2 100 10 662
Fast input for frequent users 2 2
Reconciliation for sales staff 20 10 30
Easy input for infrequent users 2 2
Scale to 100x customers 20 20
Chinese version 100 100
Separate hosting for USA 0

We can see here, that there is a total of 662 guestimated days of work to address technical debt. Since Bank is not needed in the near future however, if we were to schedule all of the features, there is about 132 days of technical debt work. If we address Chesham and Aldgate once, we don't have to do that work again.

If you don't want to discuss days, you could also consider using traffic lights with small, medium, large (or 1 to 3 in a spreadsheet) to correlate quality of the component and their size - hat tip Lilian Nijboer.

Why is it important

Stakeholders should care about technical debt, not about the details, but about the costs of having it and the benefits of resolving it. Technical debt, defects and other symptoms of poor quality lead to failure demand. Focus on delivering value gets lost, lead times are longer than necessary, schedules become unpredictable.

It may be hard to envision success. But it is possible. When we had a chat with a long-term client, and they asked for advanced training, we suggested a training on legacy code. Their response was: "We don't have legacy code anymore". They worked for several years addressing quality in their components, and got to a stage where the work had become relatively smooth.


Improving quality in a growing system is not optional. Otherwise, productivity will tend to move to zero, like Dirk-Jan Swagerman wrote in his Gardener’s Dilemma article. Perhaps, when you think really really hard, in exceptional circumstances such as when a component is End-of-Life and soon to be replaced, improvements can be left out. But stakeholders have to take into account the increased friction resulting from using such a component.

What to do when the team does not yet have consensus on tech debt for their components?

Spend some time reaching consensus. Using Quality Views by Colin Breck can help - colour an architecture diagram of components by technical debt, and track it over time. The Product Hurricane Map leaves out the relations between the components. Quality views leave out the relations between the features.

Further viewing and reading

This post is based on this video: Steve Freeman: A Bluffer's Guide to Technical Debt for other people - SCLConf 2018 - YouTube. This has a lot more detail - we have only focused on the visualization here. Steve discusses the concept of Skills Liquidity for instance, which can help smoothing out flow by being aware of skills the team has and which skills it can develop.

Thank you for reading all this so far. This is just a quick post, because we find Product Hurricane Maps useful and wanted something in writing to share. Your feedback would be most welcome!

Thanks to Rob Westgeest, Marc Evers and Lilian Nijboer for feedback on drafts (and Rob for referring to the video).

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